stellenbeschreibung senior brand manager

Auckland, New Zealand Management of end to end consumer innovation development for New Zealand and overseas markets. Knowledge of Dutch and French is a plus, Drive demand centered insights and jobs theory for brand(s), Develop, align and lead growth strategy initiatives, Develop and manage Brand equity (language, vision, strategy), Lead strategic planning process and support and support Annual Operating Plan, Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities, Anticipate future business needs and proactively gain alignment with cross functional partners, Coaching and developing ABMs, BMs, and cross functional partners to retain & develop talent, MBA with 3-5 years (Brand), 5-7 years (Senior Brand) of progressive brand experience, Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies, Has successfully worked in matrix environments or Center of Excellence business models and can demonstrate aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals, Develop and execute integrated consumer and retail programs, Create, execute and manage a fully integrated marketing plan including consumer communications strategy, comprehensive media plan and consumer promotions, Develop brand financial strategy including pricing, ship plan and budget management across all categories, Analyze and track POS performance and utilize data to drive decision making, Develop and articulate competitive positioning and differentiation of brands, Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships, Represent and evangelize the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives, Provide comprehensive reporting and analysis, both internally and externally, on brand performance, category performance, industry trends, and market share, Host Quarterly Business Reviews (QBRs) to review partner performance and discuss/lead joint initiatives, 8 years experience in sales/marketing, OR, Demonstrated financial and business acumen, Previous experience in the technology industry, Prior experience in Supply Chain, Pricing, Merchandising or Program Management, There’s no i in team, but a “me” in awesome: work with cross functional team of brand, sports programming, entertainment programming, operations and creative to support development and execution of national and local retail programs, Ear to the ground: keep abreast of consumer and industry insights to develop more powerful consumer communications, brand programming and product evolutions, Read the tea leaves, don’t just report the weather: analyze market trends, syndicated data and consumer research to track performance of the brand , inform sales and marketing team decisions, and be able to interpret and drive results based on insights that make you go hmmmmm, Strategy: support the development and implementation of brand strategic vision, goals and plans to build the Hydration brand, Sell ice to an eskimo: interact with divisions/customers in order to influence their programming, plan-o-grams, and merchandising during annual business planning process to ensure system is aligned, inspired, and informed, Provide team members with leadership, direction, and coaching to achieve work objectives and improve performance and skills, Name dropper: serve as the brand lead when managing some of our key sports, music, and entertainment properties and partners. Senior Brand Manager. When it comes to the most important skills required to be a senior brand manager, we found that a lot of resumes listed 9.8% of senior brand managers included product development, while 9.1% of resumes included product category, and 7.9% of resumes included consumer insights. A global skincare company is looking for an experienced, senior brand manager to join their team. Administrative Job Descriptions. Job Description. Create the consumer led portfolio strategy and iconic communication! Senior Brand Manager, Call of Duty, Ceemea Resume Examples & Samples. What you’ll be doing . Noom is looking for a Senior Brand Manager to lead the strategy and creation of Noom's Brand Marketing and Social Media content. Learn about our company’s purpose and vision. Senior Brand Manager jobs now available. Experience in developing strategy as well as implementing the plan. Displayed here are job ads that match your query. Senior Manager – Brand. Location. Understand business impact of PFME and TTS investment of her/his brand, At least 5 years of working experience in marketing preferably in FMCG brands, Good communication and presentation skills and can work independently, Implementation of the global brand communications strategy, connecting existing and prospective customers, clients, media and industry analysts with the FT mission, Brief all brand, communications and B2C creative work into the design team - managing stakeholder expectations and project managing the creative process, Manage and develop 2 direct reports, a brand media planner and a brand assistant, providing ongoing support and direction, Develop and oversee the workflow and scheduling of all creative development, consulting stakeholders throughout the process and incorporating feedback before meeting approval deadlines and distributing creative assets to the wider business, Help position the FT as a leading, quality source of global journalism, extend its reach and narrative around mobile, social, data, engagement and other areas of opportunity and growth, Managing and distributing all creative to relevant teams across the business and maintaining the FT creative library of brand imagery and campaigns, ensuring all creative is up to date and shared with all relevant teams across the business, Work with the global team to ensure alignment of corporate and brand messaging - maintain clear, consistent and multi-channel communications, Collaborate with audience engagement and B2C marketing on reader focussed activity ensuring our work is complementary and measurable, Responsibility for FT brand guidelines ensuring best practice is adhered to across the group, Work with the marketing copywriter, creative team and external creative agencies to create compelling and impactful straplines and creative for the FT and FT Weekend, securing buy-in from the Board and senior management, Work with brands within the FT group to create and place advertisements on FT.com and in the newspaper, Manage multi-channel brand campaigns that contribute to building reach and customer engagement, Work with the brand media planner to develop contra relationships aligned to business objectives and creative campaigns to build the FT’s brand amongst relevant audiences, Develop a more strategic approach to our contra media, ensuring we are supporting the wider business to provide cost savings to other departments while developing and utilising media partnerships to reach targeted audiences for creative campaigns, Work with agencies and suppliers on a project basis, keeping to deadlines and within budget, Work with the retail brand manager to ensure consistent brand creative and messaging across our retail and B2B channels is planned and executed to the highest standard, Draft materials such as agency briefs, social media copy, video scripts and other collateral briefs that help build the FT brand globally, Provide support to global media partnerships and events team with brand merchandise, imagery and brand assets which bring the brand to life in a complementary and measurable way, Identify new and emerging tools, services and software and develop strategies to leverage and build reputation and further brand communications strategy, Work closely with the FT legal team to manage third party logo usage, At least seven years of professional experience within a creative or media agency, or in house managing brand communications, Proactive approach with proven track record of implementing multichannel brand communications strategies, Excellent written/verbal communication skills and attention to detail - ability to manage multiple stakeholders at all levels, Broad digital literacy and experience with platforms and tools, Interest in developing new approaches to brand communications in an evolving media landscape, A confident personality – someone who builds strong relationships and thrives on working as part of a team. classification: Marketing & Communications. An exciting opportunity has arisen for an experienced Senior Brand Manager to join our Marketing team. Drives volume, sales & profits in line with 3 year plan. Great career potential. The next step in your career is here: become the Senior Brand & Marketing Manager at Australia's largest property education company. Join a global FMCG Foods business in a collaborative environment with exposure to the full marketing mix. Ensures innovation and communication projects are aligned with the brand strategy. Manage our Elastoplast consumer Sport portfolio across ANZ, Develop and implement consumer focused marketing plans, Growth both personally and professionally. You will drive highly marketable content and strategic messaging outwards to strategy fans around the world. The national average salary for a Senior Brand Manager is £56,220 in United Kingdom. Bumble is looking for a well-connected, experienced, passionate and growth-oriented Senior Brand Marketing Manager. Senior Brand Marketing Manager. Senior Medical Information Manager, Oncology Ort Gaithersburg, Maryland, USA Anzeigen-ID R-096653 Veröffentlichungsdatum 01/04/2021 Ich möchte mich bewerben Ability to build relationships. Comfortable utilizing data to support business decisions, Strong communication and interpersonal skills to function effectively as a leader and in a team environment, Successful experience in developing and executing marketing and in-store strategies and programs, brief writing, and managing P&L’s, People management and coaching experience (with direct reports and cross functional partners), Assists Brand Marketing Director in the development of strategies to drive long-term P&L improvement. Develop & deliver a coordinated integrated marketing plan that grows your own brand … 1. The Senior Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! If you’re ready for a change, then I want to talk to you! Find your ideal job at SEEK with 1,319 SENIOR BRAND MANAGER jobs found in All Australia. Posted 2 weeks ago. Ability to lead, influence and manage change. Managing CLIENT in sports environment will be an advantage, but not a necessity. Ability to create and effectively communicate vision and purpose. Posted 10 Dec 2020. Experience in innovation management will be an added advantage, Professional Marketing knowledge especially in category management, Mentor and guide a team of brand managers to achieve the team’s target, Be responsible for the end-to-end management and achievement of financial results and market share targets for your brand – acting as a ‘General Manager’ for the brand, Develop and execute consumer marketing plans and partner with Trade marketing Manager to execute channel / 4Ps strategy for your brand, Own S&OP process for your brand, including tracking of business performance, outlook for next 12 months and gap filling initiatives, Develop, execute and amplify plans in-line with RB’s strategic goals – ensuring market excellence, Responsible for the delivery of net revenue along with ambitious market share growth targets for our category leading Mucinex portfolio, Utilizing a deep knowledge of the retail and customer landscape, the successful candidate will help to shape and build annual marketing plans focused on winning in the largest OTC category (Upper Respiratory), Generates and proposes business development initiatives (BDIs) based on consumer, shopper and market understanding to drive new areas of growth for the brand year on year, Inspires and engages the team (including sales, trade, supply and finance) to execute commercial plans with excellence and overdrive initiatives to win in market, Partners with the trade marketing team to win in-store and at-shelf including the execution of a season winning display program and promotional strategy, Supports the sales team in engaging and partnering with customers and develops compelling customer and category stories to ensure strong execution down to store level, Collaborates with regional and global team to ensure best in class launches for NPD pipeline, Support the Head of Brands in the development of a BNLX End-market Brand portfolio strategy by providing a long-term view of Brand opportunities and threats within the BNLX End-market, Is accountable for Individual BNLX Brand strategy & programme definition & Annual Operational Brand Plan, Ensure the development and implementation of mid/long-term BNLX Brand plans to maximize volume, profit and share performance, Ensure the local adaptation of Regional/Global brand toolkits, Ensure the implementation and evaluation of brand activities in BNLX end-market, ensuring that profit objectives are met or exceeded, Ensure generating recommendations on pricing of own brand(s) and on resource allocation within own brand(s), Provides effective input into monthly cycle planning meeting (CPM) and into monthly operational and strategic demand/forecasting review meeting (DR), Define Brand implementation issues and recommended responses, Define potential operational changes to BNLX end-market brand activities, cycle grid and review brand budget variances, Ensure Agency evaluation as per given timelines, Conduct annual review of Brand performance in the BNLX End-market and identify key learnings, Define BNLX End-market Top line CoPlan cycle grid, including local brand activitie, Propose Brand implementation budgets in BNLX End-market in line with set guidelines as part of Budget Review process, University Degree or similar gained from experience, 7+ years of Experience in Marketing with solid Brand Marketing exposure in global FMCG. Accountable for delivering breakthrough innovation for the Global Owned Brand Healthcare business, to contribute to the growth ambition of +30% by 2025. About UsJob Description :From Arthur Guinness to Johnnie Walker, our business was founded on people…See this and similar jobs on LinkedIn. Page 1 of 5,080 jobs. Ability to develop and execute business strategies. We are looking for a Senior Brand Manager who will plan and execute marketing strategies, lead a creative marketing and community team, and support a strong player-first approach. Newly created role ideal for self employed consultant. Indeed may be compensated by these employers, helping keep Indeed free for jobseekers. We are sourcing incredible Brand Managers seeking their next career move. Lead the creation of regional strategies and programmes for maximizing brand profitability through demonstrated knowledge of brand equities, the consumer target, brand business dynamics and competitive environment. Responsibilities. Influential role within a fast paced, challenger-brand retailer, Elevate the marketing & customer experience across all channels, Earmarked succession appointment into a Group level role. You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities. Marketing qualification relevant to a brand manager role with at least 3-5 years’ experience in Brand Management. The Senior Brand Manager (Japan Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! Leading development of FMW brand strategies and commercialization of brand plans, including advertising and promotions, Leading and development of the Kellogg’s Olympics and KNYC Cafe commercial programs on behalf of the MF portfolio of brands, Responsible for sales consumption (Nielsen/ WM Source) weekly/monthly reporting, as well as ongoing proactive analysis, Delivering and management of media (owned & earned) across all channels including TV, Print & Digital; oversee and optimize implementation and execution with cross functional partners, Owner of Marketing budget; ongoing management, expense tracking and reporting, Ability to work in conditions which include multiple priorities, extended work schedules, and specific time constraints, Understands the external environment (competitive and market) and identifies new sources of opportunity, Interrogates data to identify core business levers, Project management skill for NPD development, launch, Min of 7 years relevant working experience in FMCG Company, Develop our 'Renew Category Growth' plans for Malaysia in close collaboration with PAC and Commercial leads, then lead a cross-functional team to execute the relevant initiatives, Influences the cross-functional teams to ensure excellence in end-to-end execution with close coordination with K&I, IMC, Commercial, PAC, Technical, Finance, Legal and the Bottlers, Lead Category and Brand innovation initiatives, including developing the region innovations pipeline and driving the commercialization of aligned projects through the cross-functional team, Input to Category Growth Strategy & Innovation Pipeline, Lead Marketing Plan, Calendar and DMI management, Lead excellence in execution through cross-functionally aligned plans, 9-12 years of experience in Marketing - including strategic and operational marketing - in FMCG companies, At least 7years’ experience in classic/FMCG brand management, Experience handling prestige product a plus, Experience of various stages of NPD (qualifying + actual launch), Experience handling regional teams a plus, Lead development of the HEALTHY ESSENTIALS® long-term strategy and operational business plans to maximize value across the US Consumer Group, Lead the U.S. development and implementation of Integrated Marketing Communications, Manage the U.S. Communication and Content build and syndication strategy across need states, Manage the development and deployment of media plans focused on driving high quality registrants for the CRM database, high engagement for the site, and +1 sales at retail, Manage the Retail activation across pure play, omni-channel, and brick and mortar to deliver solutions that deliver joint value to retailers and +1 in the basket, Manage multiple Agency relationships (Creative Agency, Digital Agency, Media Agency, etc.) Strive to meet innovation ratio targets, Partner with LOC Market Activation managers and other functional stakeholders (e.g., Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals, Identify investment priorities with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management, Develop winning creative briefs and lead co-creation with agency partners to adapt global creative executions by exception addressing validated local insights and improving ROI, Guide development winning Market Activation Plans (MAPs) in the context of the trade and competitor environment in partnership with LOCs. Identify market opportunities! Leading the brand team, the senior brand manager oversees all aspects of the brand and seeks to ensure its future success. Makes Owned Brand a destination brand for healthcare and wellness by creating consumer insight-led, differentiated Owned Brand offerings. Filter by location to see Senior Brand Manager salaries in your area. Passion and drive energised by the shared ambitions of the team. The Senior Brand manager role is responsible for delivering meaningful, people centric innovation for the US market for EltaMD. The Senior Brand Manager position is a combination of creative, innovative and inspiration to refresh the world. Let your inner child run wild in this Senior brand managers role. NSW. to deliver against business communication priorities, Influence and connect with key stakeholders across the consumer enterprise to enroll and engage in Healthy Essentials value proposition, Manage HE CRM segmentation, personalization, and program communications, Oversee the analytic framework capabilities across digital platforms, Lead coordination of digital capabilities in coordination with IT and Marketing Acceleration related to improved user experience for Healthy Essentials via CANVAS platform evolution & CRM capabilities, Collaborate with Sales and Shopper teams for flawless development and deployment of retailer solutions based programs, and flawless execution of group events, Plan and direct performance of at least (2) Associate Brand Managers: motivate employees, assist in goal setting, provide development opportunities and performance feedback, address issues and resolve problems, Ensure employees under his/her scope of responsibility are trained in required procedures for the execution of their role and maintain current with training requirements during the year, Promote an environment of employee involvement in the workplace, A BA/BS in Marketing or a related business field is required. Having experience in managing multiple brands will be essential. Thank you and have a great festive break* Welcome to Bossa Studios! Trade marketing experience is a plus, Brand activity development and implementation, Strong strategic leadership (portfolio and brand strategy), Able to cope with complexity and high workload, focus on the right priority, Can do attitude to make things happen in time and in full, Proven ability in People Leadership: Motivating, coaching and developing people, Ability to lead and manage cross-functional team and project, Effective communication and presentation (Sr. stakeholders and Sales Team), Fluent in English (verbal and written). Senior Brand Manager, Powerade Apply Now. Join a dynamic global business with market leading FMCG brands such as NIVEA and Elastoplast. We are looking for a strong marketing leader who can bring some fresh thinking to the role of Brand Marketing Manager, Exceptional brands to take ownership of in a fast and exciting category, Global Foods Business with compact ANZ footprint. The Senior Brand Marketing Manager works collaboratively with the junior brand marketing personnel to ensure the effective and efficient execution of functions. A rare opportunity to work on this iconic global brand, Lead project teams to bring new and exciting Innovation to our Australian market, Be part of a high performing team and with an ambitious vision. Try the SEEK app to find your dream job faster. Ability to delegate and get things done through others. MBA is preferred, Marketing experience in Consumer Packaged Goods is highly preferred, Ability to work within and lead a cross functional team is required, This position requires up to 20% domestic travel.1937170524, Lead cross-functional teams in the development and execution of innovation projects from the ideation stage through launch, Participate in the development of the mid and long-term innovation strategy and prioritization of initiatives to meet the company’s short-term and long-term business objectives, Work with agency/consultancy/internal teams to develop new to the world brand and product concepts grounded in brand, consumer, shopper and retailer insight, Develop strong cross-functional relationships with key partners, including R&D, Operations, SSD, Finance, Legal and Sales, Develop strategies for the brand to achieve target volume & value, market share and contribution objectives, Prepare and gain approval for brand activity plans including product activities, brand communication, promotional programs and expenditures budgets, Sets the overall vision for the brand on a local basis and translates global activities where applicable, Initiate Marketing Research projects in order to identify, understand and monitor consumer needs and wants, Initiate, lead and manage product activities under the assigned brands and in exploring new areas if appropriate, Control brands P&L in the areas of product, packaging, price, advertising and other communications and recommend actions for improvement, Manage all aspects of Kitekat Brand communication including, Manage packaging, NHW dashboard, services and CSV related to her/his brand, Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands, Contribute to development and execute strong, functionally aligned brand plan.

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