THIS EXCITING ONE-DAY EVENT OFFERS YOU: Case studies presented by brands with a proven track record using Augmented Reality technology In response, the Mark Andy team compiled a list of our top 5 augmented reality label and packaging applications that are sure to make waves in the marketplace. For example, looking at a jar of Francesco Rinaldi pasta sauce has morphed into an interactive adventure, thanks to AR. Augmented Reality Devices. 3 Benefits of Using Augmented Reality Packaging in Blog Trends & Research on December 2, 2019 December 4, 2019 Share Facebook Twitter Pinterest Email 0 Not long ago, it seemed like the idea of augmented reality was something reserved for dystopian sci-fi movies from the 80s or Iron Man .
Seeing is believing! It is gradually becoming an important technology. In order to replace the traditional process of purchasing and to increase customer engagement, major packaging manufacturers have started employing augmented reality packaging. Augmented reality (AR) enhanced packaging uses interactive content to tell your story. If you’ve used a Snapchat filter or … You’ll also be introduced to our Packaging AR Development storyboard where we’ll walk you through how to develop your own packaging AR experience. Augmented Reality & Product Packaging as Marketing Tools There was a time in which goods were packed in unbranded natural materials with the sole purpose of storage and transportation. Bring your labels and packaging to life. Through this tool, which works with people's smartphones, companies are able to reach out to their customers on a deeper level. There are some brands that use hidden augmented reality on their packaging. Augmented reality for product packaging. A few short years ago, the term ‘augmented reality’ (AR) seemed far-off and futuristic to many. Augmented reality packaging presents benefits which include improved brand loyalty, increased customer attraction, and the ability to cut through the noise and stand out among competitors. It allows customers to use the devices they already have to access special features of a product or its packaging. When OEM Magazine reported on altered reality more than two years ago, the technology was in its infancy and may not have been OEM-ready. Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. Augmented reality for food and beverage retail packaging. Augmented reality technology is gradually expanding its outreach by establishing its presence throughout various segments in the market. 5 Innovative Augmented Reality Product Packaging Use Cases This article covers five successful product packaging augmented reality campaigns created with the Wikitude AR Software Development Kit. Today, smartphone-wielding consumers are generally familiar with the technology that overlays a view of the physical world with a digital display.

PSFK LLC 536 Broadway 11th Floor New York NY 10012 +1 646.520.4672 Augmented reality is an innovative practice of blending real life with virtual life by using applications and images that blend content or products together in the real world. Augmented Reality can be used on all screens and connected devices : Through mobile devices like smartphones and tablets, Augmented Reality acts like a magic window; through the viewer you can see holograms and manipulate 3D models.